Improving the Public Perception

Oral Health 2020 Goal: Improve the public perception of the value of oral health to overall health. 

Without a shift in social norms toward changing the public perception of oral health as essential to overall health, we will be unable to successfully meet the targets of Oral Health 2020.  In order to realize significant systems and public policy changes, we will need to engage those most impacted by oral health disparities and the systems that negatively impact health outcomes.  Our network will need to communicate via messaging that is targeted, aligned, and appropriately framed to change the social norms around what it means to be healthy.  

Oral Health 2020 Target: Oral health is increasingly included in health dialogue and public policy.